How To Get Sky Sports On An Amazon Fire Stick

Here are some ways to get Sky Sports on Fire TV Stick:

In the thirty years since it was initially launched as BSkyB (British Sky Broadcasting), Sky Television has seen its fortunes change dramatically.

Having started out as the plucky little broadcaster that was set up to challenge the monopoly of the, at the time, Big Three (BBC, ITV, and Channel 4)  Sky has become the largest satellite and internet television provider in Europe.

Instead of snapping at the heels of other broadcasters, Sky is now the broadcaster that every other channel and television station relentlessly pursues in a futile effort to try and catch and keep up with them. 

One of the ways in which Sky exponentially increased its market share was through its dogged devotion to sports coverage, which helped to endear the broadcaster to its legions of fans.

Sky Sports, the umbrella name for the multiple channels that the broadcaster uses to transmit its live coverage of everything from Premier League Football to Golf and Formula One to Boxing is now the largest dedicated sports medium in the UK, and if you’re a sports fan, you’re almost certainly a subscriber. 

But if you’re a sports fan and use an Amazon Fire Stick on any other television in your home, or to make sure that you don’t miss your favourite shows by plugging it into television while you’re away, you’ve probably already hit a brick wall and found out the hard way that you can’t watch Sky Sports through your Fire Stick.

Sky’s online services don’t include the popular Amazon platform, which if you’ve already bought and started using it before you discovered that particular caveat, is more than a little frustrating. 

Don’t worry though, you don’t have to throw your Fire Stick away and find an alternative, as there are ways that, despite Sky not being an Amazon customer or subscriber, you can watch their Sports channels through your Fire Stick, and we’re going to guide you through them and tell you exactly how you can cheer your club to victory with Amazon. 

Sky Go To The Rescue 

If you’re a Sky subscriber, you’ll already have a Sky Go account, and in order to use it, you just need to download the app to your mobile phone or tablet, sign in, and all of the channels and content that your Sky subscription entitles you to will be freely available for you to watch on your device.

And, as most streaming and internet television apps do, Sky Go will let you cast whatever it is you’re watching on your mobile device to any television that you want to watch it on. 

The problem though is that Fire Sticks, unlike Google’s Chromecast doesn’t support casting, and won’t let you cast any content to it from any other device.

It connects to the internet and supports and works by, streaming the apps that it was designed to. But because it was made to support and use apps, with a little assistance from the right app, you can turn your Fire Stick into a virtual casting device. 

The easiest way to do it is by turning your Fire Stick on and using either the manual search or the Alexa enabled Voice Search facility on your Fire Sticks remote to find “AllCast”.

A list of related keywords then should then appear on your TV screen, and from that list, you’ll need to scroll over and select “AllCast For Fire TV”. 

Once you’ve selected it and clicked on it, you’ll be taken through to the AllCast download page, and all you need to do when you get there is use the select button on your remote to click “Get”.

The app will then start to download itself to your Fire Stick, but depending on the speed of your internet connection, it can take a couple of minutes to install, so be patient. Trust us, it’s worth waiting for. 

As soon as it’s ready to go, click the ‘Apps And Channels’ option on your Fire Stick using your remote, and when you see it, select ‘AllCast For Fire TV’, and after you’ve opened the app, you’ll be ready to start casting from your mobile device to your Fire Stick. 

All you then need to do is open SkyGo on your tablet or phone, choose whatever you want to watch, press the cast button (the square with three wavy lines that should be in either the top or bottom right-hand corner of your device), and press play on your mobile phone or tablet.

Whatever event that you’ve chosen to watch will then appear on your TV screen and you’ll have successfully managed to turn your Fire Stick, with the aid of an app, into a Sky Sports friendly casting device. 

You Want Sky Sports And You Want It Now

Sky might not be supportive of the way that Amazon does things, but the Sky-owned broadcaster NowTV is. And as long as you have a NowTV account, you can watch Sky Sports through your Fire Stick. 

The first thing you need to do is download and install the NowTV app on your Fire Stick. 

Use the search facility on your remote to find NowTV, and as soon as you see ‘NowTV’ appear on the list of topics related to your search, click on it. That will take you straight through to the NowTV download page, and you just need to select and then click ‘Get’  and your Fire Stick will do everything else for you.

Before you start searching though, make sure that your Fire Stick doesn’t already have the app pre-loaded, as some do, which makes using it to watch Sky Sports even easier. 

When it’s installed on your Fire Stick, all you need to do is open the NowTV app, log in, and providing you’ve purchased the relevant Sky Sports package (the packages usually cost between thirteen and twenty pounds a month), you’ll be able to start watching Sky Sports through your Fire Stick immediately. 

The New Kids On The Block

There was a time when the only way you could watch, and enjoy Premiership Football on television was with Sky Sports.

They used to be the one-stop-shop for all things Premiership-related, but in the last twenty-four months, that’s all changed, and Amazon has stepped up to the plate and purchased a slice of the Premiership pie for their streaming app, Prime Video. 

Amazon now own, and have the rights to broadcast and stream twenty-two Premiership games per season, and the good news is, that the Prime app is already pre-installed on every single Fire Stick. 

If you already have a Prime account, all you need to do to watch a game is make sure that you’re logged in to Amazon, open the Prime app and you can start watching any of the live games that are being streamed and shown by Prime. 

And if you don’t have a Prime account? It doesn’t matter, as long as you have an Amazon account and you’re logged into it, you can use the app to watch the same games as Prime customers do through your Fire Stick. You’ll just have to pay Jeff Bezos a little extra for the privilege of doing so. 


It doesn’t matter which version of the Fire Stick or Fire TV you’re using, the three ways to watch Sky Sports are universally compatible and will work with every version of Amazon’s platform. 

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About S. Santos

👋 I'm a technology columnist and blogger with over 10 years of experience, currently serving as Blue Cine Tech's AV Editor. Specialising in gadgets, home entertainment, and personal technology, my work has been featured in top technology blogs. I'm dedicated to breaking down the complexities of the latest tech trends, from explaining the intricacies of Dolby Vision to optimising your streaming experience. This blog serves as a platform for my ongoing exploration of the ever-evolving tech landscape. If you see me at industry events like CES or IFA, feel free to say hello.

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