Hisense Partners with Freely for New Streaming Integration on Smart TVs

Hisense emerges as the first smart TV brand to partner with Freely, the new live and on-demand streaming service. This five-year collaboration marks a notable development for UK viewers, emphasizing convenience and accessibility in TV streaming.

Freely, born from a collaboration between broadcasting giants like BBC, ITV, Channel 4, and Channel 5, offers an alternative to traditional TV viewing methods. Unlike its predecessors Freeview and Freesat, Freely operates solely through a broadband connection, eliminating the need for a satellite dish or aerial.

“Building on our long history of working together successfully, we are excited to be bringing the first free aggregated live and on-demand TV experience to British viewers, built into Hisense’s next-gen Smart TVs,” said Deep Halder, Chief Commercial Officer at Everyone TV.

Hisense’s adoption of Freely comes as a strategic move to enhance its smart TV range, slated for release in 2024. This includes incorporating the Freely brand across TV models, remotes, and packaging, ensuring a seamless integration for users.

Howard Grindrod, Vice President of Hisense UK, expressed enthusiasm about the partnership: “We’re proud to be leading the way and becoming the first TV manufacturers to bring Freely to the UK market. We’re always looking to enhance our product offering and find new ways to add value to our consumers, and this partnership with Freely does just that.”

Freely’s approach, which mirrors that of services like EE TV, prioritizes ease of use. Viewers can navigate live channels through an updated TV guide and access a wealth of on-demand content. However, details about the full range of functionalities, like the ability to pause or rewind live TV, are still under wraps.

With the launch date set for sometime in 2024, Freely is yet to reveal additional smart TV partnerships and the complete spectrum of features. The anticipation is high as this venture promises to offer a fresh dimension to the UK’s streaming landscape, potentially setting new standards in the industry.

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About S. Santos

👋 I'm a technology columnist and blogger with over 10 years of experience, currently serving as Blue Cine Tech's AV Editor. Specialising in gadgets, home entertainment, and personal technology, my work has been featured in top technology blogs. I'm dedicated to breaking down the complexities of the latest tech trends, from explaining the intricacies of Dolby Vision to optimising your streaming experience. This blog serves as a platform for my ongoing exploration of the ever-evolving tech landscape. If you see me at industry events like CES or IFA, feel free to say hello.

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