Device Limits and Password Sharing on NOW TV: What You Need To Know

In the ever-evolving landscape of streaming services, NOW TV has carved out a niche with unique rules around device limits and password sharing. As new legislation on password sharing looms in the UK, many users wonder how this could impact their viewing habits, especially those who rely on shared accounts for family entertainment.

NOW TV’s Device Limits: How It Works

NOW TV operates with a one-device-at-a-time streaming policy governed by a device limit warning system. If you’re already streaming a show or movie on one device, other devices trying to access NOW TV will be blocked. However, there’s the Boost upgrade for those who want the luxury of watching NOW TV on both the bedroom TV and in the living room or even sharing the account with another household. This official upgrade allows simultaneous streaming on up to three devices for an additional fee. The ins and outs of this feature and considerations for password sharing will be discussed later in the article.

The Device Limit Warning System on NOW TV

NOW TV’s device limit warning system is straightforward but stringent. If you’re logged in and streaming on one device, attempting to stream from another will trigger a warning, effectively blocking access. This ensures that only one device can stream content at any time, making password sharing less advantageous for those watching different shows simultaneously. The system is designed to send you an email notification when a new device is added, giving you an extra layer of security to ensure you are accessing the service.

NOW Boost: A Solution with a Price

But what if you want more flexibility? Enter NOW Boost, a premium add-on that loosens these restrictions. For an additional fee, NOW Boost allows you to stream on up to three devices simultaneously. It’s not just about more screens, though. The Boost package enhances your viewing experience with ad-free streaming and Dolby Digital 5.1 surround sound. These features make it a tempting upgrade for those who want a more immersive and shared viewing experience, whether for a family movie night or catching up on sports with friends.

Managing Your Devices on NOW TV

Adding a new device to your NOW TV account is a seamless process. Once you sign in to NOW TV on a new device, it automatically gets registered to your account. To ensure it’s really you who’s adding the device, NOW TV sends a verification email. This useful security measure helps you keep tabs on which devices are linked to your account.

Keeping track of your devices is straightforward. Simply navigate to the ‘My Account’ section on the NOW TV website and head to the ‘Devices’ area. Here, you’ll find a list of all devices registered to your account, along with the date you last signed in on each one. This feature is handy for monitoring any unauthorized access.

How to Sign Out of All Devices

If you ever find a device on your list that you don’t recognize or are concerned about account security, NOW TV provides an option to sign out of all devices. To do this, go to the ‘Devices’ page in ‘My Account’ and select ‘Sign out of all devices.’ It’s worth noting that the device you use to initiate this action will remain signed in, so you won’t lock yourself out in the process.

Special Cases: BT Customers

There’s a unique set of rules for BT customers using NOW TV. You can actually stream on two devices simultaneously, but there’s a catch: one of those devices must be a BT TV Box. Additionally, the order in which you start streaming matters. You’ll need to initiate streaming on the BT TV Box first before moving on to the second device. This special provision offers a bit more flexibility for BT customers, but it comes with its own set of conditions to follow.

Password sharing has come under scrutiny, and the Intellectual Property Office (IPO) has been explicit about its stance: it’s against the law. This isn’t merely a violation of terms of service; it’s a legal issue that could result in both criminal and civil repercussions. The risks range from breaching contractual terms with the streaming service to more serious legal consequences like fraud or secondary copyright infringement.

It’s worth noting that while Netflix has taken active measures to clamp down on password sharing, there needs to be clear evidence that NOW TV is actively enforcing this law. This doesn’t mean you’re in the clear to share your NOW TV password; it simply suggests that the company still needs to take a hardline approach. Blue Cine Tech does not endorse password sharing, but users must be aware of the varying enforcement levels across different streaming platforms.

Understanding the legal landscape around password sharing is essential. It’s not just a matter of company policy but a framework that’s backed by law. Given the IPO’s stance and the actions of other streaming services, it’s advisable to exercise caution when sharing your NOW TV password.

Real-world Concerns: A Case Study

Consider a hypothetical yet relatable scenario: Sarah, a working parent, has set up NOW TV at her parents’ home. Her parents provide childcare for her young son, Tim, and the NOW TV account allows him to watch his favourite kids’ shows and movies while she’s at work. Sarah’s parents have never had access to the password; she set everything up herself. With the new password-sharing legislation, Sarah is understandably concerned about whether this setup could be jeopardized.

In light of the IPO’s stance on password sharing, Sarah’s arrangement could technically be considered a violation of the law, even if her parents never had access to the password. While NOW TV has yet to show signs of actively enforcing these laws, the legal framework exists, and the risk is there.

So, what are Sarah’s alternatives? One option is upgrading to NOW Boost, allowing streaming on up to three devices simultaneously. This would keep her within the bounds of NOW TV’s terms of service, although it comes at an additional cost. Another option could be to wait and see if NOW TV introduces a feature similar to “NOW Together,” available in other countries, which might offer more flexibility for family sharing.

The key takeaway here is that while streaming services offer convenience and flexibility, they also come with a set of rules that are increasingly being scrutinized. It’s crucial to stay informed and consider alternative setups that comply with the terms of service and the law.

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About S. Santos

๐Ÿ‘‹ I'm a technology columnist and blogger with over 10 years of experience, currently serving as Blue Cine Tech's AV Editor. Specialising in gadgets, home entertainment, and personal technology, my work has been featured in top technology blogs. I'm dedicated to breaking down the complexities of the latest tech trends, from explaining the intricacies of Dolby Vision to optimising your streaming experience. This blog serves as a platform for my ongoing exploration of the ever-evolving tech landscape. If you see me at industry events like CES or IFA, feel free to say hello.

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