TCL and Amazon Partner to Launch New Smart TVs with Fire TV Built-in

TCL Electronics, a leading consumer electronics company and a key player in the global TV industry, has announced a new strategic agreement with Amazon to launch a series of smart TVs with Fire TV built-in. The brand-new TCL CF630K Series with Fire TV built-in and 4K HDR Pro is now available in 50” and 55”. This series combines QLED 4K Ultra HD picture quality, easy access to customers’ favourite content, powerful smart home controls, and the always-available intelligence of Alexa to deliver a world-class smart TV experience.

TCL 50CF630K

TCL 50CF630K

QLED Picture Quality with 4K HDR Pro

The sleek and metallic frameless design of the TCL CF630K Series provides life-like picture quality with vivid and accurate colours, striking contrast, and fine details. Game Master and the latest HDR formats are also supported, including HDR Dolby Vision and HDR10+. This means that users will be able to enjoy HDR movies, sports, and games with a truly cinematic and game-optimised display. The series is further enhanced by Dolby Atmos technology for an immersive and at-home surround sound experience.

All Your Favourite Content in One Place

The TCL CF630K Series seamlessly brings together live TV, streaming content, and apps on the home screen. These smart TVs redefine what TVs can do by combining Fire TV’s world-class entertainment and powerful smart home controls. The new TCL model also includes the Voice Remote with Alexa, which lets customers use their voice to get access to thousands of channels, apps, and Alexa skills, as well as thousands of movies and TV episodes.

Frédéric Langin, Vice-President of Sales and Marketing at TCL Europe, said, “We are more than excited to launch our first TCL Fire TV series, which delivers a broad selection of high-quality content that provides a superb viewing experience for our customers. This strategic implementation of the Fire TV operation system and this new line up of 4K QLED smart TVs illustrates our continued efforts to meet our consumer needs by offering premium display technologies and products and a complete smart TV experience at a great value.”

Eric Saarnio, Vice President of Amazon Devices International, added, “Our Fire TV built-in portfolio continues to grow worldwide, and we are excited to expand it even further by working with TCL. Together with TCL, we are able to deliver an even more diverse line-up of high-quality, innovative smart TVs that combine Fire TV’s best-in-class entertainment experiences with TCL’s world-class QLED TV.”

Key Features

The new TCL CF630K Series with Fire TV built-in and 4K HDR Pro includes the following features:

  • QLED TECHNOLOGY (Quantum Dot technology)
  • 4K HDR PRO
  • DOLBY VISION
  • HDR 10+
  • GAME MASTER (with ALLM)
  • FIRE TV built-in
  • VOICE REMOTE WITH ALEXA
  • DOLBY ATMOS
  • SLIM & BEZELESS DESIGN
  • FREEVIEW PLAY (UK only)
  • AVAILABLE SIZES: 55’’ & 50’’

The 50CF630K and 55CF630K are currently available for purchase via Amazon in the UK, Germany, Spain, and Italy. Product appearance, functionality, and availability may differ between countries.

In conclusion, TCL Electronics and Amazon have teamed up to offer customers a smart TV experience that combines QLED 4K Ultra HD picture quality, easy access to customers’ favourite content, powerful smart home controls, and the always-available intelligence of Alexa. With the new TCL CF630K Series with Fire TV built-in and 4K HDR Pro, customers can enjoy a world-class viewing experience at a great value.

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About S. Santos

👋 I'm a technology columnist and blogger with over 10 years of experience, currently serving as Blue Cine Tech's AV Editor. Specialising in gadgets, home entertainment, and personal technology, my work has been featured in top technology blogs. I'm dedicated to breaking down the complexities of the latest tech trends, from explaining the intricacies of Dolby Vision to optimising your streaming experience. This blog serves as a platform for my ongoing exploration of the ever-evolving tech landscape. If you see me at industry events like CES or IFA, feel free to say hello.

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